Fashion house Prada opened a 24-hour, pop-up museum Tuesday night in Paris in a star-studded spectacle that included British model Kate Moss as DJ, glitterati galore, and Vogue fashion editor Anna Wintour.
The museum, designed jointly by artist Francesco Vezzoli and architect Rem Koolhaas’ firm AMO, aimed to celebrate “a collective rite that mixes visitors, red-carpet, Oedipus’ complex and night visions.”
We’re not sure about the Oedipus’ complex part – but the guest list for Tuesday’s opening party read like a Hollywood red carpet line-up. Attendees included: film director Roman Polanski, Conde Nast International publisher Jonathan Newhouse, and actresses Audrey Tautou, Diane Kruger, and Salma Hayek.
The fashion house commissioned Vezzoli and AMO to remake an historical French government building (Palais d'Iéna) for the event, which is being streamed live online.
The showpiece, located towards the middle of a ground-floor gallery, consisted of a neon-lit metal cage enclosing reinterpretations of female marble statues.
Vezzoli dubbed the space a “non-existent museum” that references femininity through interpretations of classical sculptures and contemporary divas.
“They are my icons turned into sculptures and placed on marble pedestals,” Vezzoli said in a press release.
The event is open to the public on Wednesday 25 January from 7 am to midnight; and online, through live webcams, at www.24hoursmuseum.com.