Carla Sozzani’s approach to sales is simple; she sells whatever pleases her. Whenever Fashion Week takes place in Milan then a trip to 10 Corso Como is an absolute must in the appointments diaries of all the top fashion editors. Carla Sozzani has good taste at heart and it runs in the family – after all, her brother, Franco Sozzani, is only the editor of Italian Vogue! Therefore her store doesn’t just give a broad overview of the hottest new fashion trends, it also offers all manner of lifestyle goodies from music to books to interior design. This elegant concept store is split over two levels and built around a quiet courtyard. In addition to a great selection of fashion it also boasts a bookstore, a tea salon, a café and a music shop. It’s an easy place to while away the entire day and that’s a treat that Werner Baldessarini enjoys on his occasional trips to Italy’s fashion capital.

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