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Mode von Pure Collection

© Pure Collection

There is nothing more beautiful than the feeling of soft cashmere on the skin. We don't mean the "cheep" cashmere which has recently found its way into our shops directly from dubious, Chinese looms, the kind that pills after the very first wash, but rather the smoothest and most durable, premium quality Cashmere by Pure Collection.

The long v-neck cardigan, for example, is woven from the finest saddle hair of Mongolian goats that have been herded by resident farmers in enclosed pastures. Unlike the conventional, nomadic herds these animals do not wander uncontrolled and therefore do not graze in areas of an ecologically sensitive nature. In doing so Pure Collection aims to help prevent the desertification of fertile grassland.