The Night Effect represents the vibrancy and excitement of a varied night life; the flash of neon lights, the buzz of being in a club, in fact it’s a new youthful take on the cellphone. Giorgio Armani and Samsung have developed the perfect eye-catching accompaniment for your night time adventures – as soon as this cell is in use, a neat neon strip around the edge of the phone lights us and pulsates between blue, red and green meaning you’ll always be the centre of attention on any dancefloor – no surprise since Armani and his design team were inspired by the bright lights of Tokyo when working on this model. In contrast to many other designer handsets this multi-media cellphone from Samsung is also very reasonably priced.