The British firm Luma designs luxurious homewear which can be ordered online. Their products include sumptuous bedclothes from biological cotton which are treated ethically from the stitching to the manufacturing and bleached only by oxidation.

Their Merino wool, angora and cashmere are stamped with the name of the weaver and the village in which the piece was produced and the soft hand towels from Peruvian biological cotton, available in mild tones of cream, grey and blue, are all organically dyed. Even the little ones are given an early chance to jump on the fair trade bandwagon with the baby collection consisting of colorfully embroidered bedclothes, hand towels and blankets in merino or lambswool.