Watching the first shipment of PoderNuovo a Palazzone wines
head to market was the fulfillment of a lifelong dream for the man
behind its creation. That the man in question here happens to be
Giovanni Bulgari – yes, that Bulgari – is merely a
For Giovanni Bulgari, watching his wines go to market has been the fulfillment of a lifelong dream.
© PoderNuovo a Palazzone
The boutique wine market is
admittedly a difficult one, due in large part to its rapid growth in
the last few years. The onslaught of cheaply produced vanity bottles
stamped with famous names has meant that it has become increasingly
difficult to know who or what to trust. Despite the loss of
authenticity that seems to be running rampant, winemaking is a still
a field that often attracts those who just genuinely love everything
about it and wish nothing more than to participate as best they can.
We had the opportunity to speak with Giovanni Bulgari – who is a
perfect example of this type of enthusiasm – and it was nice to hear
the voice of someone truly passionate about the art form he is
Moving to the country, from gems to vines
actually involved in a relatively small part of Bulgari –
gemstones”, says Giovanni Bulgari, who founded PoderNuovo a
Palazzone with the help of his father Paulo. “Winemaking is
something I’ve wanted to do since I was a child – to live on the
land and work with it. There are actually many similarities with the
way we worked with gemstones, working with the colors of nature. But
whereas a gemstone takes thousands of years to make and you may think
about it as long as you need, we get one chance per year to make wine
from the grapes we harvest.” The PoderNuovo project has been in
development since the 2-year-old vine seedlings were planted in 2007,
with the first harvest and wine created in 2009.
A love of wines
“Oh, I love all my wines,” replies
Giovanni Bulgari shyly when asked which is his favorite. He’s
undeniably genuine about it. “I do especially enjoy the Sotiro.
It’s a challenge, because it’s made completely from Sangiovese
grapes that are usually blended with others, and it can be difficult
to get the taste just right by itself. And I love the Cabernet
Franc…” Wanting to learn as much as possible about the art
and science of vine cultivation, the Bulgaris also enlisted the help
of famous Italian oenologist Riccardo Cotarella. As it turns out,
Cotarella happens to live right next door, “about 15 minutes away by
car”, says Giovanni. “We spend a week together every month, talking
about wines, tasting wines and deciding what we want, just studying
Production and the future
The Bulgaris shipped the
first cases of PoderNuovo a Palazzone at the beginning of September.
Plans are already in place to sell in Switzerland, Japan, the U.S.A,
Indonesia, “and also in Europe,” says Giovanni a bit coyly.