Daslu, São Paulo

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30. July 2008, from Redaktion

Manche Kunden kommen auch mit dem Helikopter. Die erste Adresse für Designer-Kleidung in Süd-Amerika. Es ist eine Menge passiert in den letzten Jahrzehnten im Luxus-Kaufhaus Daslu in São Paulo.

Während sich das Haus in den 1960er und 70er Jahren auf den Verkauf brasilianischer Bekleidung spezialisiert hatte, etablierte es sich in den frühen 90er Jahren zu dem Top-Spot für internationale Designermode in Südamerika.

Als erstes ausländisches, renommiertes Label schenkte Maison Chanel Geschäftsführerin Eliana Piva de Albuquerque Tranchesi das Vertrauen. Christian Dior, Dolce und Gabbana, Prada und Gucci folgten schnell.

Für die Herren wurden Kollektionsteile in Italien bei Ermenegildo Zegna und Salvatore Ferragamo bestellt und in England bei Church Shoes geordert. Exklusive Schmuckstücke, Uhren, Kosmetik, Geschenke und das hauseigene Glamour-Magazin finden sich heute in der Auslage.

Anfang dieses Jahrtausends zog das exklusive Sortiment in eine neue und imposante Herberge außerhalb von São Paulo. Besonders eilige Gäste bevorzugen seitdem die Anreise per Helikopter auf den Dach-Landeplatz.

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