Just The Time, Please
Those you might pass over them at the first glance, the understated watches made by Uniform Ware aren’t to be taken lightly. Here you’ll find the power of minimalistic design at its most elegant. This is not a luxury that sparkles per se – this is all about presence.
Favorite possessions are almost inevitably those whose worth extends far beyond their immediately aesthetic value – instead, these are pieces that prove themselves loyal companions in every situation, while others come and go, sooner or later relegated to a spot at the back of the closet. The watches made by British manufacturer Uniform Wares show just this kind of potential. Without any great fanfare, these chronometers show their strengths with the most basic of design ideas and revel in their ability to let form follow function.
Industrial elegance for your wrist
Starting from the first days of their online shop that opened in 2009, company founders Oliver Fowles and Patrick Bek made it quite clear what they were all about: clarity and minimalistic aesthetics. Watches here are numbered according to model type and increase in price respectively. The high-end ‘300 Series’ is the house’s top mark, and is available in black, grey, or brown at a price of 780 euro.
Uniform Wares on Fifth Avenue
The sober Fifth Avenue façade of the New York Uniform Wares boutique hardly betrays the kind of workmanship that emerges from it. The watch works used range from Japanese Miyota models to Swiss ETA calibers. All other aspects of production and assembly are developed, tested, and finished in the London Uniform Wares office. Raw stainless steel case blanks are either brushed, polished black, or gold plated to match their future face colors. The meticulous quality control that goes into these pieces led to the entire collection being adopted by the famous New York Fifth Avenue Berdorf Goodman portfolio.
A watch for creatives
It doesn’t take long to realize that these are watches that are perfect for the times we live in: exceptionally hard wearing, easy to use, made from high quality materials, and a good match for nearly every outfit, they also support a domestic economy and are inconspicuous enough that even at their relatively modest price, they’re not likely to be given a second look by the average hipster. Additionally, the company uses their private blog to support the work of emerging designers and artists.